The Harsh Truth About Popular Anti-wrinkle Face Creams And What You Should Look For
The prices for anti wrinkle face cream are shocking. If they are effective, that’s great, but I recently read a review for a product that costs $110. The consumer said that she had finished nearly the entire bottle and she was not impressed.
If I am going to pay $110 for a tiny bottle of anti wrinkle face cream that only contains one active ingredient, then I had better be impressed. Otherwise, I’d be asking for my money back.
Many people think that higher prices automatically equal better products. There may be some truth to that, but when it comes to the skincare market, you are paying for more than high quality ingredients. Sometimes, you are paying for mediocre ingredients, but the cosmetic company still puts a hefty price tag on them.
So, what are you actually paying for? Often it is celebrity endorsements and advertising. Most companies have a higher budget for advertising than they do for research and development.
You don’t even know if the celebrity actually uses the anti wrinkle face cream she is promoting. She’s an actress, after all. That’s what she gets paid for.
If you read the labels, compare ingredients and do a little research, you will see that there is very little science behind most of these ingredients. That $100 bottle that I mentioned above contains “coffee berry”, supposedly for its antioxidant activity.
Coffee berry is the fruit of the California Buckthorn shrub. The antioxidant activity of the berry is currently being evaluated at Tulane University. The company that is already using it may have rushed to market with an ineffective product, since there is still no confirmation on the antioxidant activity of the ingredient.
There are, on the other hand, a number of well known antioxidants. Many dermatologists promote the use of antioxidants in anti wrinkle face cream because they “down-regulate” free radical pathways. Free radicals, when left unchecked, cause damage that can become a fine line, a heavy wrinkle or a cancer cell.
There is one anti wrinkle face cream on the market that contains not one, but six different antioxidants including natural vitamin E, Coenzyme Q10, grape seed oil and an extract from Wakame, a special variety of kelp. It also contains peptide proteins, passion fruit extract and the wax of the Babassu palm, because it moisturizes without causing excessive oiliness.
Whereas the $110 bottle only contains 1% of its supposedly active ingredient coffee berry. 50% of the other anti wrinkle face cream is active compounds. The other half is items that “carry” the active ingredients and make them easy for the skin to absorb.
So, you must be thinking that this product has to cost more than the other. Well the bottle is the same size, but the price is only $34.25. How can the company charge so little?
They don’t advertise in magazines or on television. They don’t pay celebrities. They don’t license the use of a designer name. They simply make high quality products at an affordable price. Through word of mouth and customer loyalty, they continue to grow their company. So, don’t buy anti wrinkle face cream that you see advertised on TV. Look for something better.
I have tried different skin care and anti aging products and my research shows that the best skin care line should be safe to use, effective on your skin and contain the latest breakthrough natural ingredients, get more information at: http://www.best-skin-care-line.com
Tags: best skin care line, Anti wrinkle face Creams and what you should look
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